📰 For direct response & health publishers
Find the advertorials direct response publishers scale on Meta
See which advertorials, presell pages and sales pages get the most ad spend, which angles they run and which ads send traffic to them.
✅ Advertorials ranked by spend
✅ Full-text search
✅ New funnels every day
By Oleg Glanz, Founder of AdSpends · Updated
- WINNER
1
503.125€
17M
100
Gesundheitswoche
1090dHi, ich bin Martina und kämpfte jahrelang mit meinem Nagelpilz 🍄 Heute bin ich
vollständig pilzfrei. Ich habe euch deshalb den Artikel verlinkt, wodurch sich
für mich eine komplett neue Welt geöffnet hat. 👍🏼 Dort erfährt ihr: ✅ welchen
großen Fehler man unbedingt vermeiden sollte ✅ warum Hausmittel nicht
funktionieren ✅ warum Lacke aus der Apotheke den Nagel schädigen können ✅ was
laut Studien wirklich gegen Nagelpilz hilft ✅ wie man den Nagelpilz langfristig
besiegt, ohne dass er zurückkommt. Dementsprechend meine Empfehlung an jeden da
draußen, der mit Nagelpilz kämpft: einfach mal den Artikel durchlesen. Hier der
Artikel: https://gesundheits-woche.de/nagelpilz-prototyp-vorsorge/
gesundheits-woche.de😱 Der größte Fehler bei Nagelpilz
Ich bin nicht mit der Familie ins Schwimmbad oder an den Strand gegangen, ohne mich ständig darauf zu konzentrieren, meine Füße zu verstecken.
- WINNER
2
271.154€
9.0M
100
Verbrauchervergleich
1078dImmer mehr TV-Shows und Fach-Magazine berichten von Kollagen. Auch viele Frauen
zeigen in den sozialen Medien vielversprechende Veränderungen ihrer Haut. Promis
wie Jennifer Aniston werben für Kollagen-Pulver. Doch ist Kollagen wirklich ein
hautstraffendes Super-Mittel oder ist der Hype übertrieben? Wir haben es 90 Tage
lang getestet…
verbrauchervergleich.deWir haben es 90 Tage lang getestet…
Immer mehr TV-Shows und Fach-Magazine berichten von Kollagen. Auch viele Frauen zeigen in den sozialen Medien vielversprechende Veränderungen ihrer Haut. Promis wie Jennifer Aniston werben für Kollagen-Pulver. Doch ist Kollagen wirklich ein hautstraffendes Super-Mittel oder ist der Hype übertrieb...
- WINNER
3
157.252€
5.2M
38
Apotheken Gesundheit
1035dSchlupflider reduzieren ohne Schminke: So klappt es langfristig
apotheken-gesundheit.deSo klappt es langfristig
Die Alternative zur Schminke
- WINNER
4
122.772€
4.1M
26Gesundheitswoche
1027dSo nochmal an alle Nagelpilz Betroffenen aus meiner Community 🍄🦋 Viele von
euch hatten gefragt, ob ich meinen Nagelpilz mittlerweile komplett losgeworden
bin. 😊 Ich hatte selber nämlich Jahre lang mit dem Pilz zu kämpfen 🍄 Ich habe
euch deshalb den Artikel verlinkt, wodurch sich für mich eine komplett neue Welt
geöffnet hat. 👍🏼 Dort wird nämlich eine simple Methode vorgestellt, mit der
sich der Nagelpilz dauerhaft entfernen lässt. 🔥 Bei mir hat es super
funktioniert und ich bin bis heute noch so dankbar, auf diesen Artikel gestoßen
zu sein. 🙏🏼 Dementsprechend meine Empfehlung an jeden da draußen, der mit
Nagelpilz kämpft : Einfach mal den Artikel durchlesen. Ich bin mir sicher, dass
es den Meisten von euch dann schon bald viel besser gehen wird. 🥰 Hier der
Artikel: https://gesundheits-woche.de/nagelpilz-prototyp-vorsorge/
gesundheits-woche.de😱 Der größte Fehler bei Nagelpilz
Ich bin nicht mit der Familie ins Schwimmbad oder an den Strand gegangen, ohne mich ständig darauf zu konzentrieren, meine Füße zu verstecken.
- WINNER
5
91.282€
3.0M
60
Spiegel der Gesundheit
307d"Hallo, ich bin Susanne – und ich breche jetzt endlich ein Tabu, das mich seit
langem belastet." Jahrelang habe ich geschwiegen. Ich wollte einfach nicht
darüber reden: über mein Leben mit Reizdarm. Durchfall, Blähungen, Bauchkrämpfe
– fast täglich. Und immer die Angst: Wo ist die nächste Toilette? Der Tiefpunkt?
Ausgerechnet auf dem Geburtstag meines Bruders spielte mein Darm wieder
verrückt. 😔 Damals war mir nichts peinlicher. Doch genau dieses Erlebnis
brachte die Wende. 👉 Hier zeige ich dir, was ich entdeckt habe – und wie ich
endlich wieder Kontrolle über meinen Alltag gewann.
spiegel-der-gesundheit.deWenn der Darm ständig verrückt spielt Reizdarm-Betroffene packt aus: "Ich wünschte, das hätte ich schon früher gewusst"
Es war soweit. Der Moment, den ich seit Jahren gefürchtet hatte, war eingetreten. Und ich konnte mich nicht einfach aus dem Staub machen. Es hämmerte an der Tür...
- WINNER
6
119.855€
4.0M
50
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Used daily by 8-figure eCom brands & agencies
What AdSpends does for direct response publishers
AdSpends is a Meta ads and landing page database for direct response marketers in Europe. It groups every Facebook and Instagram ad by the advertorial or sales page it links to and estimates the ad spend behind each page from EU reach data, so you can see which funnels, angles and offers publishers really scale.
- Brands tracked
- 848,990
- Ads with ad spend
- 8,952,289
- Estimated ad spend
- €14.1B
- Data as of
- October 19, 2026
🤔 Why funnel research takes so long
The ad is easy to find. The funnel that makes money is not.
❌ Advertorials are hidden
Publishers rotate dozens of presell pages per offer. In the Meta Ad Library you only see one link per ad, with no idea which page gets the budget.
❌ Angles are guesswork
Without spend data you can’t tell a tested headline from one that has been profitable for months.
❌ Winners disappear
Pages get changed or taken down. If you don’t catch a scaling funnel early, the evidence is gone.
📊 Live data from the Meta Ad Library
The health publishers and supplement brands spending most on Meta
Rankings and new landing pages from AdSpends, updated daily.
843,356 brands available in live tracking
See from above which brands have the most ad spend and scale massively:
Top 10 health publishers
| # | Brand |
|---|---|
1 |  Spiegel der Gesundheit 3067 €8,788,553Health/beauty |
2 |  Sjard Fitness 1995 €8,776,060Athlete |
3 |  Apotheken-Ratgeber 8934 €7,919,220Health/beauty |
4 |  Apotheken Gesundheit 6291 €7,870,379Medical & health |
5 |  Gesundheitswoche 10241 €7,814,658Beauty, cosmetic & personal care |
6 |  Jasper Caven 832 €7,342,849Food Consultant |
7 |  Daily Rituals 7870 €6,155,919Magazine |
8 |  Mission Schilddrüse 11977 €5,855,262Health & wellness website |
9 |  Deutsches Gesundheits Journal 1298 €5,639,154Magazine |
10 |  The Healing Magazine 10983 €5,211,531Health/beauty |
Top 10 supplement brands
| # | Brand |
|---|---|
1 |  Huel 3733 €24,364,082Food & beverage company |
2 |  Elavate 6536 €19,237,865Food & Drink |
3 |  iHerb 4216 €14,849,632Health/beauty |
4 |  IM8 Health 14778 €12,978,008Medical & health |
5 |  bulk 3722 €12,919,819Shopping & retail |
6 |  Naturtreu - Hochdosierte Vitamine und Mineralien 12897 €12,747,916Vitamins/supplements |
7 |  ESN 6562 €12,636,819Vitamins/supplements |
8 |  MORE Nutrition 9725 €11,119,210Entrepreneur |
9 |  MetaFlow 2507 €10,597,396Vitamins/supplements |
10 |  SHEKO 11659 €10,565,503Vitamins/supplements |
📊 €100k / Day landing pages
Find Advertorials That Secretly Convert Cold-Traffic & Drive New Revenue for eCom-Brands
Learn from the wins of the best marketers as inspiration for your campaigns.
Just Signup for Free
Unlock Full-Funnel Intelligence.
🚀 New ecom landing pages daily
Get New Advertorials & Landing Pages Daily (Before They Scale)
Landing pages whose first ads have just gone live.
New Advertorials
| # | Landing Page | AdSpend | Reach | New Ads | Top Ads | Brand | Language | |
|---|---|---|---|---|---|---|---|---|
1 | €0€0 | 0 | 5 | ✦New |  | |||
2 | €15€15 | 486 | 1 | ✦New |  | |||
3 | €1€1 | 42 | 1 | ✦New |  | |||
4 | €0€0 | 0 | 8 | ✦New | | |||
5 | €191€191 | 6.38K | 1 | ✦New | | |||
6 | €207€207 | 6.91K | 12 | ✦New | | |||
7 | €0€0 | 1 | 1 | ✦New | | |||
8 | €0€0 | 0 | 3 | ✦New | | |||
9 | €0€0 | 0 | 3 | ✦New | | |||
10 | €0€0 | 0 | 3 | ✦New | |
Just Signup for Free
Unlock Full-Funnel Intelligence.
📊 Based on real data
Find profitable Meta ads as inspiration for your campaigns
Proven formats to see which creatives, hooks and CTAs convert.
Meta ads agency
"Searched for something like this for a long time"
The perfect tool to give us, as an agency, a well-prioritised overview of the best ads of individual brands or whole industries with minimal time spent.
All Meta ad formats:
Auch "Ugly Ads" genannt
Auch "Ugly Ads" genannt
Auch "Ugly Ads" genannt
Auch "Ugly Ads" genannt
Auch "Ugly Ads" genannt
Auch "Ugly Ads" genannt
Simply search the database:
Search a niche or claim
Enter a problem, ingredient or publisher, e.g. “joint pain” or “magnesium”.
Sort pages by ad spend
AdSpends ranks advertorials and sales pages by the estimated spend of all ads pointing to them.
⭐️ NEW: Now available in Germany!
Complete Meta Ad Library competitor analysis, as if you had access to their Business Manager
Monitor competitors 100% legally and see which ads work for them.
🇪🇺 Works for EVERY brand advertising in the EU
🟢 Current data from the Ad Library
💰 All ads (with ad spend)*
⭐️ How direct response teams use AdSpends
From a scaling advertorial to your next funnel
The research workflows publishers and DR brands run every week.
Find proven advertorials
Sort landing pages by estimated ad spend to see which advertorials and listicles have budget behind them for weeks.
Mine angles and claims
Search the full text of landing pages for a problem, ingredient or headline and see every funnel that uses it.
Map a competitor’s funnel
See which ads lead to which presell page and which sales page, and how the budget is split.
Catch new funnels early
The daily feed shows landing pages whose first ads just started, so you see tests before they scale.
Benchmark publishers
Compare the spend, number of ads and pages of the biggest health publishers in your market.
Build swipe files
Save advertorials and ads to boards to brief copywriters with funnels that are proven in the market.
"It’s like looking into other people’s Business Manager. Brutally unfair for everyone who doesn’t use it."
Oleg Glanz
Founder AdSpends.com
AdSpends vs. Meta Ad Library for direct response
The Meta Ad Library shows ads. Direct response lives on the page behind the ad, and that is what AdSpends adds.
| Feature | Meta Ad Library | AdSpends |
|---|---|---|
| Advertorial overview | Not available | ✅ Every advertorial and presell page with its ads, spend and screenshots |
| Ad spend | Only shown for political and social-issue ads | ✅ Estimated spend in EUR for every ad and every brand, based on EU reach |
| Sort by performance | No sorting by spend; you scroll ad by ad | ✅ Sort any search, brand or niche by estimated ad spend and reach |
| Landing pages | One link per ad, no overview | ✅ Ads grouped by landing page, with spend per page and full-text search of advertorials |
| Tracking | No way to follow a brand | ✅ Track brands and see their new ads every day |
| Price | Free | ✅ Paid plans with a free trial, cancel any time |
Is AdSpends right for your team?
AdSpends is a good fit if …
- ✅ You run or buy traffic for advertorials, listicles or presell pages
- ✅ You work in health, supplements, beauty or other direct response niches
- ✅ You need proven angles and headlines for new funnels every week
- ✅ You advertise on Meta in Germany or other EU markets
Probably not the right tool if …
- — Your funnels run only on native or Google traffic (AdSpends covers Meta ads)
- — You need conversion rates of competitor pages; AdSpends shows estimated ad spend, not sales
The ultimate toolkit for direct response Meta ads marketing & creative research
Powerful features to find profitable ads.
Analyse any brand
Find every brand that runs ads on Facebook and Instagram.
Search engine for ads
Search 3M+ ads by keyword.
Top brands
Sorted by ad spend for an easy overview.
Top landing pages
Landing pages broken down by ad spend.
Used daily by 600+
8-figure brands & agencies
Brands & agencies are already capitalising on this unfair advantage.
Meta ads agency
"Searched for something like this for a long time"
The perfect tool to give us, as an agency, a well-prioritised overview of the best ads of individual brands or whole industries with minimal time spent.
Founder Alpensattel.de
"Quite an unfair advantage"
I already tested AdSpends in the beta and now use it almost daily. Saves me a lot of time and gives me a quick overview of everything that works in the market.
Marketing freelancer
"Saves a lot of time"
Recently started using the tool, incredibly useful as a marketer, saves me a lot of time when creating ads.
Media buyer
"I see the top performers"
I see my competitors’ campaigns, their spend and their most successful ads. Worth every cent!
Founder geno.link
"I use it for market research"
I use it daily for market research and competitor analysis, and generally for inspiration.
Founder AdSpends.com
"Will change the market"
Seeing the ad spend will change the market; everyone will use it. Whoever doesn’t will fall behind.
FAQ
Where can I find advertorials that actually work?
In AdSpends, sort landing pages by estimated ad spend. Pages that receive budget from many ads over weeks are the strongest signal that a funnel is profitable, because nobody keeps paying for a page that loses money.
Can I search the text of advertorials?
Yes. AdSpends extracts the text of landing pages, so you can search for headlines, claims, ingredients or problems across all advertorials and sales pages.
How does AdSpends calculate ad spend?
Since the EU Digital Services Act, Meta publishes the reach of every ad shown in the EU. AdSpends multiplies that reach by a €15 CPM and an average frequency of 2. The figure is an estimate in EUR: reliable for comparing brands and ads with each other, but not an exact invoice amount.
Which markets are covered?
All ads that Meta shows in the EU. The deepest coverage for direct response funnels is in Germany and the DACH region.
Is AdSpends only for health publishers?
No. Health and supplements are the biggest direct response niches in the data, but the same works for beauty, finance, education and any other niche that uses advertorials.
Is there a free trial?
Yes. You can start with a free trial and cancel any time.
🤔 Not sure yet?
Just Pay $0 Now and Unlock Everything 7 Days for FREE
100% Risk-Free Trial
Starter 🌱
For solo marketers who want landing page inspiration on a budget.
44€
49€
15% OFF/ month
excl. VAT
Competitor Analysis20 Brands
Live-Tracking5 Brands
Clickbait & Native Ads6M+- Landing PagesAdvertorials & Salespages522K+
- Full-Funnel Intelligence
- Breakout PagesNEW
- Save & Organize
- Share Data via Link
🔐 Data available instantly
Growth ⭐
💎 RecommendedFind winning angles, hooks & funnels proven to scale on Meta.
62€
74€
15% OFF/ month
excl. VAT- Competitor AnalysisUnlimited
- Live-Tracking30 Brands
- Clickbait & Native Ads6M+
- Landing PagesAdvertorials & Salespages522K+
- Full-Funnel Intelligence
- Breakout PagesNEW
- Save & Organize
- Share Data via Link
🔐 Data available instantly
Scaling 🚀
Track the whole market and catch breakout pages before they blow up.
106€
125€
15% OFF/ month
excl. VAT- Competitor AnalysisUnlimited
- Live-Tracking100 Brands
- Clickbait & Native Ads6M+
- Landing PagesAdvertorials & Salespages522K+
- Full-Funnel Intelligence
- Breakout PagesNEW
- Save & Organize
- Share Data via Link
🔐 Data available instantly
About the author
Oleg Glanz
Oleg is the founder and managing director of AdSpends (Publishing Media GmbH & Co. KG, Germany). He built AdSpends to show which competitor ads, advertorials and landing pages actually get budget on Meta, based on the reach data that the EU requires Meta to publish.
LinkedIn →AdSpends for other teams
eCom & DTC brands →
See which competitor ads get budget, which offers scale and which landing pages they send traffic to.
Creative strategists →
Find hooks, formats and angles with budget behind them and turn them into better briefs.
Meta ads agencies →
Competitor research for every client in minutes, for pitches, onboarding and monthly reporting.
Dropshippers →
Find products that stores scale with Meta ads in Europe, with the ads and product pages behind them.
Media buyers →
See where competitors put their Meta budget: ads, countries, audiences and spend over time.