YETI Ad Library: Meta Ads, Landing Pages & Creative Strategy
YETI currently runs 397 active Meta ads (1,417 since May 2025) with an estimated ad spend of €4.4M, #55 in Product/service. Here are the top ads, winning angles and landing pages of YETI from the Meta Ad Library.
By Oleg Glanz, founder of AdSpends
- Est. ad spend
- €4.4M
- Reach (EU)
- 147.1M
- Meta ads
- 1,417
- New ads (30 days)
- 157
- Platforms
- Shop system
- Shopify
- Category
- Product/service#55 of 2,232 by ad spend
- Market
- Sports & Outdoors
- Status
- Active · 397 live ads
- First → latest ad
- May 30, 2025→Sep 22, 2026
- Countries
64 %
17 %
4 %
4 %
3 %- Ad languages
- English, German, French
- Core audience
- 25-34 years (28 %), 38 % women
- Landing pages
- 408
- Longest-running active ad
- 172 days
- Facebook page name
- YETI
- Page ID
- 116297488051716
- Followers
- 4.8K
- Formats
- Image 71 % · Video 29 %
YETI: key takeaways
The short version, before the full breakdown.
- €4.4M estimated ad spend. 1,417 Meta ads since May 2025, 397 of them active right now. #55 of 2,232 brands in Product/service by ad spend.
- Focus on United Kingdom. 64 % of the reach (147.1M in total). Largest age group 25-34 (28 %), 38 % women.
- 157 new ads in 30 days. 31 of them in the last 7 days. The oldest active ad has been running for 172 days.
- Strongest angle: "Trail season cold carry". It accounts for 29 % of the top-ad spend. 29 % of all ads are videos.
- 408 landing pages. The top page on uk.yeti.com receives 6 % of the estimated spend (Shop / category page).
- Creative strategy. YETI Europe's ads are mostly images, with 29 % video, and its biggest-spend ads are almost all videos built around seasonal and product-feature lines such as "Carry the cold when the trails heat up." The main angles are trail and camping use, durable GoBox cases, new colour drops and personalised drinkware. The ads lead mostly to collection pages and a few product pages.
Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026.
Meta ads of YETI in numbers
Ad spend, reach, audience and activity of YETI, from the EU data of the Meta Ad Library.
YETI Europe
Latest Moves
Audience & markets of YETI
United Kingdom takes 64 % of the audience, followed by Germany, France, Ireland and Italy. The largest age group is 25-34 at 28 %, with 35-44 close behind, and the audience is 59 % male and 38 % female. English is the main ad language, German is the second, which matches the UK-first, Germany-second split.
COUNTRY DISTRIBUTION
Vereinigtes Königreich
Deutschland
Frankreich
Irland
Italien
64%
17%
4%
4%
3%
AGE GROUP
18-24
25-34
35-44
45-54
55-65+
5%
28%
28%
19%
19%
Winning ad angles of YETI
The 40 ads of YETI with the highest estimated spend from the last 12 months (40 % of its ad spend in that period) fall into 5 messaging angles. The strongest angle, "Trail season cold carry", accounts for 29 % of the spend of these ads.
1Trail season cold carry
6 ads, 0 active · longest run 21 days
29 % of the top-ad spendThese ads tie the product to the start of the hiking season and to keeping drinks cold on the trail. English and German versions share one message: "Carry the cold when the trails heat up."
Example hook: „Carry the cold when the trails heat up.“
2Coolers and totes for days out
6 ads, 3 active · longest run 91 days
20 % of the top-ad spendThe copy lists occasions where the product is taken along, such as camping, sidelines and the beach. One ad says "Tote everything you need for sideline hangs and seaside buffets."
Example hook: „Tote everything you need for sideline hangs and seaside buffets.“
3New colour and collection drops
10 ads, 0 active · longest run 35 days
14 % of the top-ad spendEach ad introduces a colour or themed collection as news, often with an availability cue. One reads "Snag Rambler® Drinkware from the Upland Birds Collection before it sells out."
Example hook: „Entdecke neue Ausrüstung in der Seafoam Kollektion, mit strukturierten und gemusterten Getränkebehältern.“
4Waterproof, rugged GoBox cases
4 ads, 2 active · longest run 171 days
8 % of the top-ad spendThese ads describe the GoBox collection as new, improved, water-proof, dust-proof and ultra-durable, with the line "What goes here goes anywhere".
Example hook: „Die neue und verbesserte wasser- und staubdichte, extrem robuste GoBox-Kollektion.“
5Personalised drinkware and AI design
3 ads, 1 active · longest run 91 days
4 % of the top-ad spendThese ads promote custom text, monograms and an AI design tool for making individual products. One says "Deck out their gifts with limited edition holiday designs, custom text, or a monogram."
Example hook: „If you can dream it, our new AI design tool can bring it to life.“
Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026.
Ad spend development of YETI
Estimated ad spend of €4.4M and a reach of 147.1M put YETI Europe among the larger advertisers in its category. The number of ads started per month grew from 1 in May 2025 to 171 in both July 2026 and August 2026, which shows a clear scale-up over the period.
In the last three full months YETI launched 424 new ads, +41 % compared with the three months before. The ads started in June 2026 reached the highest estimated spend (€984.4K).
- Advertising activity
How active is YETI on Meta?
With 157 new ads in the last 30 days, YETI Europe launches creative continuously, with some days at 0 and one day at 44 new ads, which points to launches in batches around campaigns. An ad that has been running for 172 days shows that a few core creatives stay live while new variants are added.
Landing pages of YETI
The ads lead to 408 landing pages, and the dominant type is the shop or collection page. The top page is the UK personalisation collection at https://uk.yeti.com/collections/personalisation, titled "YETI® Personalised Rambler: Custom Engraved Drinkware". Other top destinations are new-arrivals collections in English and German and product pages for an insulated tote bag and a cool box.
Top Landing Pages
View all| Landing page | AdSpend | Reach | Ads | New ads | |
|---|---|---|---|---|---|
 | 249K€ | 8.3M | 22 | 0 | |
 | 215K€ | 7.2M | 4 | 0 | |
 | 208K€ | 6.9M | 6 | 0 |
Top video ads of YETI
The top video ads pair one short benefit line with an all-caps or title-style CTA, for example "Carry the cold when the trails heat up." with "Trail Days Are Back In Season", or "Keeps a camping weekend for four and holds the cold when you need it most." with "PACKED: Tundra 65". Many run in English and German versions of the same message, and the products shown are coolers, totes, backpacks, food jars and GoBox cases.
Video Ads
2
101.519€
3.4M
Immer dabei: eiskalte Erfrischung für heiße Trails.
DIE WANDER-SAISON IST ERÖFFNET
3
81.784€
2.7M
Immer dabei: eiskalte Erfrischung für heiße Trails.
DIE WANDER-SAISON IST ERÖFFNET
Top image ads of YETI
Image ads mostly announce new colours and collections, such as "NOW AVAILABLE: Venom. A new colour for the cold blooded." and "Discover Wetlands Camo". Others promote personalisation and the AI design tool with "If you can dream it, our new AI design tool can bring it to life." Seasonal and gifting hooks appear too, for example the holiday monogram ad with "Mark The Occasion Before December 12th".
Image Ads
1
45.753€
1.5M
Find the drinkware for your next adventure.
YETI Rambler® 25oz (739 Ml) Straw Mug Black
The YETI Rambler family is tough as hell, and will keep your drinks as cold (or hot) as science allows. Find the drinkware for your next adventure.
2
25.971€
866K
Discover limited edition drinkware that’s rough around the edges.
3
25.143€
838K
Stay fresh for hours with our durable and easy-to-access lunch boxes, lunch bag, and insulated tote bag.
Hooks of the top ads of YETI
The opening lines of the ads with the highest estimated spend.
- 1
„Carry the cold when the trails heat up.“
- 2
„Immer dabei: eiskalte Erfrischung für heiße Trails.“
- 3
„Designed to help you stay fuelled wherever your adventure takes you.“
- 4
„Tote everything you need for sideline hangs and seaside buffets.“
- 5
„Keeps a camping weekend for four and holds the cold when you need it most.“
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What YETI advertises
YETI Europe sells outdoor and everyday gear such as coolers, Rambler drinkware, tote bags, backpacks and GoBox cases to adults who spend time outdoors, camping, hiking and at events. The ads promise cold storage and robust, packable gear for every occasion, plus colour variety and personalisation, and the landing pages are mostly collection pages.
Creative strategy of YETI
The top-spend ads are almost all videos. Each pairs a short benefit line with a CTA used as a headline. Examples are "Carry the cold when the trails heat up." with "Trail Days Are Back In Season", and "Designed to help you stay fuelled wherever your adventure takes you." with "100% LEAKPROOF. 100% PACKABLE." Many hooks run in both English and German, for example "Immer dabei: eiskalte Erfrischung für heiße Trails."
Image ads carry the launch messaging: new colours, collections and personalisation. They use availability cues like "NOW AVAILABLE: Venom" and "before it sells out", along with dated offers such as "Mark The Occasion Before December 12th". Newer ads in September 2026 add an Oktoberfest-themed German campaign with "Gewinne einen Tisch in der Fischer Vroni während des Oktoberfests" and the CTA "PACK MA'S", as well as the LoadOut line "Nothing it can’t withstand."
CTAs are mostly product or collection names, for example "PACKED: Tundra 65", "Shop the GoBox Family" and "Entdecke die Camino® Tragetaschen-Familie", which sends viewers to the named product line instead of a generic offer.
Recurring creative patterns
- 1
Season hook plus CTA headline
Videos open on a season or occasion and close on a title-style CTA, such as "The Day’s Bounty In A Bag" for a tote or "DIE WANDER-SAISON IST ERÖFFNET" for the hiking season.
- 2
English and German twin ads
The same message runs in both languages, for example "The new and improved water-proof, dust-proof, ultra-durable GoBox collection." and its German version "Die neue und verbesserte wasser- und staubdichte, extrem robuste GoBox-Kollektion."
- 3
Colour launch image ads
Single-image ads announce a colour or collection with a one-line tagline, such as "Royal Blue shows up wherever you suit up." and "Time for a total throwback."
- 4
Spec-style CTA labels
Short all-caps labels carry product facts, like "100% LEAKPROOF. 100% PACKABLE." or "WHAT GOES HERE GOES ANYWHERE", in place of a call to action.
- 5
Event and giveaway tie-ins
Some ads are built around a specific event, such as the Oktoberfest giveaway with "Das Kit für dein Outdoor-Fest." and the holiday personalisation deadline.
Analysis generated from the ads, transcripts and landing pages in our database on October 26, 2026.
Methodology
- Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act).
- Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower.
- Landing pages are the destination URLs of the ads, captured and classified by AdSpends.
- Numbers are refreshed daily. The written analysis was generated on October 26, 2026.
Official data from the Meta Ad Library
FAQ
How much does YETI Europe spend on Meta ads?
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YETI Europe's estimated ad spend is €4.4M, based on EU reach data from the Meta Ad Library. The ads reached 147.1M and the brand has run 1,417 ads since May 2025.
Which ads does YETI Europe run?
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The brand runs 1,417 ads in total, 397 of them active, with 29 % video and the rest images. Topics include coolers, tote bags, GoBox cases, Rambler drinkware, new colours and personalisation.
Where does YETI Europe advertise?
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United Kingdom is the main market with 64 % of the audience, followed by Germany, France, Ireland and Italy. Ads run mostly in English, with German as the second language.
Who is the target audience of YETI Europe's ads?
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The largest age group is 25-34 at 28 %, with 35-44 almost as large. The audience is 59 % male and 38 % female.
Which landing pages does YETI Europe use?
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Ads lead to 408 landing pages, mostly shop and collection pages. The top page is https://uk.yeti.com/collections/personalisation, a personalised Rambler drinkware collection; others include new-arrivals collections and product pages for a cool box and a tote bag.
How often does YETI Europe launch new ads?
+
157 new ads started in the last 30 days, with launches clustered on certain days. Monthly starts reached 171 in July 2026 and August 2026, and one ad has been running for 172 days.
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