WHOOP Ad Library: Meta Ads, Landing Pages & Creative Strategy
WHOOP currently runs 811 active Meta ads (1,238 since February 2024) with an estimated ad spend of €18.9M, #11 in Product/service. Here are the top ads, winning angles and landing pages of WHOOP from the Meta Ad Library.
By Oleg Glanz, founder of AdSpends
- Est. ad spend
- €18.9M
- Reach (EU)
- 628.4M
- Meta ads
- 1,238
- New ads (30 days)
- 147
- Platforms
- Category
- Product/service#11 of 2,232 by ad spend
- Market
- Health & Supplements
- Status
- Active · 811 live ads
- First → latest ad
- Feb 23, 2024→Oct 18, 2026
- Countries
42 %
39 %
14 %
2 %
2 %- Ad languages
- English, German, French
- Core audience
- 25-34 years (34 %), 38 % women
- Landing pages
- 20
- Longest-running active ad
- 342 days
Unlock and inspire performance for life
- Facebook page name
- WHOOP
- Page ID
- 314298918730028
- Followers
- 2.3M189K
- Formats
- Image 68 % · Video 32 %
WHOOP: key takeaways
The short version, before the full breakdown.
- €18.9M estimated ad spend. 1,238 Meta ads since February 2024, 811 of them active right now. #11 of 2,232 brands in Product/service by ad spend.
- Focus on Germany. 42 % of the reach (628.4M in total). Largest age group 25-34 (34 %), 38 % women.
- 147 new ads in 30 days. 10 of them in the last 7 days. The oldest active ad has been running for 342 days.
- Strongest angle: "January fresh-start coaching". It accounts for 39 % of the top-ad spend. 32 % of all ads are videos.
- 20 landing pages. The top page on www.whoop.com receives 56 % of the estimated spend (Offer page).
- Creative strategy. WHOOP relies mostly on image ads, with video making up 32 % of the creatives. The main angle is understanding habits, sleep and training through personalized insights, with hooks such as "Tiefer schlafen, smarter trainieren und gesünder leben". Most ads lead to offer pages on the main WHOOP site, supported by a join page and free-trial pages.
Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026.
Meta ads of WHOOP in numbers
Ad spend, reach, audience and activity of WHOOP, from the EU data of the Meta Ad Library.
Latest Moves
Audience & markets of WHOOP
Ads reach Germany first (42 %), then the UK and France, with Spain and Portugal playing a minor role. Ad languages follow this split across English, German and French. Delivery skews male (60 % male, 38 % female) and toward adults aged 25-34 (34 %), followed by 35-44 and 45-54.
COUNTRY DISTRIBUTION
Deutschland
Vereinigtes Königreich
Frankreich
Spanien
Portugal
42%
39%
13%
2%
2%
AGE GROUP
18-24
25-34
35-44
45-54
55-65+
16%
34%
24%
18%
9%
Winning ad angles of WHOOP
The 40 ads of WHOOP with the highest estimated spend from the last 12 months (49 % of its ad spend in that period) fall into 5 messaging angles. The strongest angle, "January fresh-start coaching", accounts for 39 % of the spend of these ads.
1January fresh-start coaching
14 ads, 0 active · longest run 142 days
39 % of the top-ad spendThese ads tie WHOOP to new-year resolutions and promise personalized guidance or coaching. Typical copy reads "Start with small daily choices and build momentum toward your goals".
Example hook: „This year, start with small daily choices and build momentum toward your goals with personalized guidance on WHOOP.“
2Understand how habits affect you
11 ads, 11 active · longest run 61 days
24 % of the top-ad spendThe ads present WHOOP as a way to see how daily habits and time choices connect to how you feel. French copy asks the reader to discover "ce qui booste votre énergie, ce qui la diminue".
Example hook: „Découvrez ce qui booste votre énergie, ce qui la diminue, et comment trouver le bon équilibre avec WHOOP.“
3Live longer, healthier
6 ads, 1 active · longest run 153 days
16 % of the top-ad spendThe ads promise better sleep, training and longevity through personalized insights. One German variant reads "Lebe länger gesünder mit personalisierten Einblicken von WHOOP".
Example hook: „Tiefer schlafen, smarter trainieren und länger gesund leben: WHOOP zeigt dir, wie es geht.“
4Limited-time membership offers
5 ads, 0 active · longest run 138 days
13 % of the top-ad spendThese ads lead with savings, free shipping or a free trial for annual memberships. One example reads "Join now to save on annual WHOOP memberships — our best offer ends soon".
Example hook: „Join now to save on annual WHOOP memberships — our best offer ends soon.“
5Member and creator voices
2 ads, 0 active · longest run 46 days
4 % of the top-ad spendThese ads let people speak for the product instead of the brand. One video introduces named members who "prove that one gift really can change everything".
Example hook: „Testing the @whoop thong placement LOL #ad“
Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026.
What WHOOP is scaling right now
WHOOP launched 147 new ads in the last 30 days. The strongest of them reached an estimated €38.5K in ad spend after 26 days. These are the new ads with the highest estimated spend.
- 1
„Mit WHOOP verstehst du, wie sich deine Gewohnheiten Tag für Tag auf deine Gesundheit auswirken.“
Videostarted October 1, 2026·26 days live€38.5KActive - 2
„All of the insights, none of the distraction.“
Imagestarted October 9, 2026·18 days live€4.2KActive
Ad spend development of WHOOP
Estimated ad spend of €18.9M and an EU reach of 628.4M put WHOOP among the larger advertisers in its category. Launch volumes vary by month, with bursts around November and December 2024, August 2025 and again in August and September 2026.
In the last three full months WHOOP launched 144 new ads, +289 % compared with the three months before. The ads started in September 2026 reached the highest estimated spend (€2.9M).
- Advertising activity
How active is WHOOP on Meta?
WHOOP launches new ads in waves rather than at an even pace: 147 ads started in the last 30 days, with single days of 28 and 20 new ads and several days with none. The longest-running active ad has been live for 342 days, so tested creatives and long-running ones run side by side.
Landing pages of WHOOP
The main WHOOP homepage at https://www.whoop.com/ receives an estimated 56% of spend and is classified as an offer page. It is titled "WHOOP | Unlock Human Performance & Healthspan" and positions the product as a route to performance and healthspan. A second share of spend goes to a join page and to free-trial pages promising a free month.
Top Landing Pages
View all| Landing page | AdSpend | Reach | Ads | New ads | |
|---|---|---|---|---|---|
 | 10M€ | 349M | 335 | 14 | |
 | 2.9M€ | 98M | 223 | 37 | |
 | 2.7M€ | 90M | 445 | 67 |
Top video ads of WHOOP
The top video ads share two themes: the habit-and-longevity promise ("Lebe länger gesünder mit personalisierten Einblicken von WHOOP") and time-limited membership offers such as "Don't miss out on 10% off annual WHOOP memberships". Other videos use member testimonials and a creator-style clip tagged "#ad". CTAs are short and action-led, for example "Jetzt bei WHOOP sparen".
Video Ads
Top image ads of WHOOP
Top image ads reuse one headline across many variants, mostly built around a January fresh start: "Sleep deeper, train smarter, and build healthier habits this January". French-language images from September 2026 shift to understanding energy and habits, with the CTA "Comprenez votre corps". Image copy is text-led and states one benefit per ad.
Image Ads
Hooks of the top ads of WHOOP
The opening lines of the ads with the highest estimated spend.
- 1
„This year, start with small daily choices and build momentum toward your goals with personalized guidance on WHOOP.“
- 2
„Découvrez ce qui booste votre énergie, ce qui la diminue, et comment trouver le bon équilibre avec WHOOP.“
- 3
„Tiefer schlafen, smarter trainieren und gesünder leben: Starte im Januar mit individuellem Coaching von WHOOP.“
- 4
„Nur wer an die Grenzen geht, weckt sein volles Potenzial.“
- 5
„Tiefer schlafen, smarter trainieren und länger gesund leben: WHOOP zeigt dir, wie es geht.“
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What WHOOP advertises
WHOOP sells a membership for tracking sleep, training and health habits, aimed at adults who want personalized insights. The ads promise to help people sleep deeper, train smarter and live longer in better health. Landing pages carry the line "Unlock Human Performance & Healthspan" and push joining, gifting or a free trial.
Creative strategy of WHOOP
Hooks are benefit lists and seasonal prompts. The most repeated formula is "Sleep deeper, train smarter, and build healthier habits", with German and French versions of the same line. A second hook type asks the reader to see connections: "What you make time for shapes how you feel."
Image ads carry most of the volume, and video makes up 32 %. Videos cover offers ("Don't miss out on 10% off annual WHOOP memberships"), longevity messages and member stories. Newer ads in October 2026 use gifting ("Gift a healthier year") and a free trial ("Experience WHOOP for free").
CTAs are short and mostly tied to timing or outcome: "Build momentum this January", "Comprenez votre corps", "Jetzt bei WHOOP sparen". Promotional ads add urgency with "Limited time: free shipping" and "Our best offer of the year".
Recurring creative patterns
- 1
One headline, many variants
The same copy appears in repeated ads, such as "Sleep deeper, train smarter, and build healthier habits this January" with the CTA "Start your year stronger".
- 2
Localized copy per market
The same message is rewritten in German and French, for example "Komm im Januar in den Flow" and "Découvrez WHOOP", in line with the German, UK and French reach.
- 3
Text-led image ads
Image ads rely on a single benefit sentence plus a short CTA, such as "Designed for continuous wear, WHOOP gives you an uninterrupted view of your health".
- 4
Seasonal offer videos
Videos around November and December promote savings on annual memberships, with lines like "Spare mit unserem besten Angebot jetzt noch".
- 5
Creator and member content
One video is captioned "Testing the @whoop thong placement LOL #ad", and another introduces members by first name to speak for the product.
Analysis generated from the ads, transcripts and landing pages in our database on October 26, 2026.
Methodology
- Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act).
- Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower.
- Landing pages are the destination URLs of the ads, captured and classified by AdSpends.
- Numbers are refreshed daily. The written analysis was generated on October 26, 2026.
Official data from the Meta Ad Library
FAQ
How much does WHOOP spend on Meta ads?
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WHOOP has an estimated ad spend of €18.9M on Meta, based on EU reach data from the Meta Ad Library. The ads reached 628.4M people in the EU.
Which ads does WHOOP run?
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WHOOP has run 1,238 Meta ads, 811 of them active, and video makes up 32 %. Typical messages are "Sleep deeper, train smarter", habit insights and time-limited membership offers.
Where does WHOOP advertise?
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WHOOP advertises mainly in Germany (42 %), followed by the UK and France, with smaller shares in Spain and Portugal. Ad languages are English, German and French.
Who is the target audience of WHOOP ads?
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The largest age group is 25-34 (34 %), followed by 35-44 and 45-54. By gender, 60 % of ads reach men and 38 % reach women.
Which landing pages does WHOOP use?
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WHOOP sends traffic mainly to its homepage at https://www.whoop.com/, an offer page that receives an estimated 56% of spend. Further destinations include a join page and free-trial pages.
How often does WHOOP launch new ads?
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WHOOP launched 147 new ads in the last 30 days, in waves with peak days of 28 and 20 new ads. One active ad has been running for 342 days.
1,238 ads · free accessSee which ads WHOOP is scaling right now
Get all 1,238 ads and 20 landing pages of WHOOP, ranked by estimated spend, with run time, hooks and video transcripts.
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