SKIMS Ad Library: Meta Ads, Landing Pages & Creative Strategy
SKIMS currently runs 1,823 active Meta ads (4,937 since April 2024) with an estimated ad spend of €14.5M, #16 in Clothing (Brand). Here are the top ads, winning angles and landing pages of SKIMS from the Meta Ad Library.
By Oleg Glanz, founder of AdSpends
- Est. ad spend
- €14.5M
- Reach (EU)
- 483M
- Meta ads
- 4,937
- New ads (30 days)
- 610
- Platforms
- Category
- Clothing (Brand)#16 of 1,647 by ad spend
- Market
- Fashion
- Status
- Active · 1.8K live ads
- First → latest ad
- Apr 11, 2024→Sep 05, 2026
- Countries
22 %
16 %
11 %
9 %
9 %- Ad languages
- English
- Core audience
- 25-34 years (43 %), 83 % women
- Landing pages
- 206
- Longest-running active ad
- 762 days
The next generation of underwear and loungewear.
- Facebook page name
- SKIMS
- Page ID
- 2054164264892387
- Followers
- 7.3M590.3K
- Formats
- Image 63 % · Video 37 %
SKIMS: key takeaways
The short version, before the full breakdown.
- €14.5M estimated ad spend. 4,937 Meta ads since April 2024, 1,823 of them active right now. #16 of 1,647 brands in Clothing (Brand) by ad spend.
- Focus on Italy. 22 % of the reach (483M in total). Largest age group 25-34 (43 %), 83 % women.
- 610 new ads in 30 days. 227 of them in the last 7 days. The oldest active ad has been running for 762 days.
- Strongest angle: "Five-panty multi-buy deal". It accounts for 36 % of the top-ad spend. 37 % of all ads are videos.
- 206 landing pages. The top page on skims.com receives 17 % of the estimated spend (Shop / category page).
- Creative strategy. SKIMS leans on image ads, with video making up 37 % of its Meta ads. The main angles are sale events and a repeated panty multi-buy deal, opened with hooks such as “Save on SKIMS panties.” and “You’ll look as good as you feel in SKIMS.” The ads lead mostly to collection pages, with the sale collection as the top landing page.
Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026.
Meta ads of SKIMS in numbers
Ad spend, reach, audience and activity of SKIMS, from the EU data of the Meta Ad Library.
Latest Moves
Audience & markets of SKIMS
Italy takes 22 % of the audience, followed by Germany (16%), France (11%), Great Britain (9%) and the Netherlands (9%). Women make up 83 % and men 16 %; 25-34 is the largest age group at 43 %, followed by 18-24 at 29%. All ads run in English, even in markets such as Italy, Germany and France.
COUNTRY DISTRIBUTION
Italien
Deutschland
Frankreich
Vereinigtes Königreich
Niederlande
22%
16%
11%
9%
9%
AGE GROUP
18-24
25-34
35-44
45-54
55-65+
29%
43%
16%
7%
5%
Winning ad angles of SKIMS
The 40 ads of SKIMS with the highest estimated spend from the last 12 months (52 % of its ad spend in that period) fall into 5 messaging angles. The strongest angle, "Five-panty multi-buy deal", accounts for 36 % of the spend of these ads.
1Five-panty multi-buy deal
18 ads, 0 active · longest run 76 days
36 % of the top-ad spendThe ads promote a bundle price on Lightweight Cotton panties, repeated across currencies. The core line is “Save on SKIMS panties.” followed by the 5-for deal.
Example hook: „Save on SKIMS panties.“
2Look as good as you feel
4 ads, 2 active · longest run 178 days
29 % of the top-ad spendThese image ads pair a single feel-good line with different Fits Everybody products. The line “You’ll look as good as you feel in SKIMS. Shop now!” stays the same while the product changes.
Example hook: „You’ll look as good as you feel in SKIMS.“
3Sale events and discounts
9 ads, 0 active · longest run 20 days
19 % of the top-ad spendThese ads announce time-limited markdowns, from Black Friday to the Bi-Annual Sale. They stress urgency and scale, for example “This only happens twice a year—don’t miss out.”
Example hook: „Save up to 40% on thousands of styles during the SKIMS Bi-Annual Sale!“
4New shades and collaborations
5 ads, 1 active · longest run 96 days
9 % of the top-ad spendThese ads present new colours, swim and collaboration drops as news. Examples are “Exactly what you needed” for Fits Everybody Lace in Bubblegum and “The North Face x SKIMS is back”.
Example hook: „10,000 ways to wear and figure-flattering innovation that performs.“
5Lift and shape bras
3 ads, 0 active · longest run 39 days
5 % of the top-ad spendThe ads position the Ultimate Bra and the Seamless Sculpt Bodysuit as products that promise lift, shape and confidence. One hook reads “You won’t believe your boobs.”
Example hook: „You won’t believe your boobs.“
Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026.
Ad spend development of SKIMS
SKIMS has an estimated ad spend of €14.5M and a reach of 483M across the EU, which puts it among the larger advertisers in its category. Launch volume is uneven: 461 ads started in November 2024 and 195 in July 2025, against only 4 in February 2026.
In the last three full months SKIMS launched 137 new ads, +93 % compared with the three months before. The ads started in January 2026 reached the highest estimated spend (€1.1M).
- Advertising activity
How active is SKIMS on Meta?
SKIMS launched 610 new ads in the last 30 days, and a few single days brought far more new ads than the typical day, so it keeps adding creatives in bursts rather than at an even pace. Ads that have run for 762 days show that some creatives stay in rotation for a long time next to the frequent launches.
Landing pages of SKIMS
Almost all spend goes to shop and collection pages rather than single product pages. The sale collection at https://skims.com/collections/skims-sale is the top landing page, followed by the bras, homepage, shapewear and Lightweight Cotton collections. The sale page argues through discount events and price offers.
Top Landing Pages
View all| Landing page | AdSpend | Reach | Ads | New ads | |
|---|---|---|---|---|---|
 | 2.4M€ | 81M | 505 | 131 | |
 | 2M€ | 66M | 568 | 82 | |
 | 1.5M€ | 49M | 33 | 5 |
Top video ads of SKIMS
The top video ads reuse the same copy as the image ads, such as the “5 for €44” panty deal and “up to 50% off” sale announcements. Other videos present launches: the Ultimate Bra with “You won’t believe your boobs”, the Fits Everybody Lace in a new shade, swim and The North Face x SKIMS. Most hooks open with a direct offer or a product-drop statement.
Video Ads
Top image ads of SKIMS
Image ads dominate the top ads by spend and carry the repeated lines “You’ll look as good as you feel in SKIMS. Shop now!” and the sale copy for the Bi-Annual Sale and Black Friday. The button label usually names a product or collection, such as Fits Everybody Triangle Bralette or SKIMS Lightweight Cotton. NikeSKIMS ads add a sport-wear line with “10,000 ways to wear”.
Image Ads
Hooks of the top ads of SKIMS
The opening lines of the ads with the highest estimated spend.
- 1
„You’ll look as good as you feel in SKIMS.“
- 2
„The lift that never lets you down: SKIMS.“
- 3
„For 48 hours, the dress that broke the internet is now at a special discounted price.“
- 4
„Save on SKIMS panties.“
- 5
„Just dropped: SKIMS Ultimate Bra.“
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What SKIMS advertises
SKIMS sells underwear, loungewear, bras, shapewear and swim to a mostly female audience aged 25-34 and 18-24. The ads promise comfort and fit (“You’ll look as good as you feel in SKIMS”), lift and shape in bras and bodysuits, and price deals such as five panties for €44 or up to 40% off in a bi-annual sale. Collaborations such as NikeSKIMS and The North Face x SKIMS add newness.
Creative strategy of SKIMS
Hooks are short and offer-led. The most used openers are “Save on SKIMS panties.”, “You’ll look as good as you feel in SKIMS.” and sale lines like “50% off starts NOW.” Launch ads use announcement hooks such as “Just dropped: SKIMS Ultimate Bra.” and “Meet your new obsession: Espresso.” A time-limited hook also appears: “For 48 hours, the dress that broke the internet is now at a special discounted price.”
The creative mix is image-led, with 37 % video. Image and video often carry identical copy: the panty deal runs in both formats, with only the price changing by market, from €44 and £38 to $35. CTA labels name the product or collection, for example “Fits Everybody Triangle Bralette”, “SKIMS Lightweight Cotton” or “SKIMS Sale”.
Offers are central. Beyond the multi-buy, the ads quote “up to 40%” during the Bi-Annual Sale, “30% OFF SITEWIDE” for Black Friday and “up to 50% off” in January. Product ads such as the Ultimate Bra or Seamless Sculpt Bodysuit instead describe the lift, shape and “everyday confidence” the products are said to give.
Recurring creative patterns
- 1
Templated copy, local prices
One text template is reused with different currencies: “Shop our 5 for €44 deal”, “5 for £38” and “5 for $35”. The product and wording stay the same across markets.
- 2
Same message in image and video
The panty multi-buy ad appears as both an image and a video with the same copy. “Start the year strong with up to 50% off” also runs as a video.
- 3
Product name as CTA label
Button labels name the exact product or collection, such as “Fits Everybody Cheeky Brief” or “SKIMS Cotton Rib”. The same feel-good copy then points to different products.
- 4
Urgency and scarcity lines
Sale ads stress limited time or frequency: “This only happens twice a year—don’t miss out” and “before they’re gone!”. A limited-time framing also appears on the 5-panty bundle.
- 5
Launch announcements
New shades and collaborations are introduced with news-style lines such as “Meet your new obsession: Espresso.” and “Step into a new Rift Satin.” Most run as video or image ads for NikeSKIMS and Fits Everybody.
Analysis generated from the ads, transcripts and landing pages in our database on October 26, 2026.
Methodology
- Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act).
- Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower.
- Landing pages are the destination URLs of the ads, captured and classified by AdSpends.
- Numbers are refreshed daily. The written analysis was generated on October 26, 2026.
Official data from the Meta Ad Library
FAQ
How much does SKIMS spend on Meta ads?
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SKIMS has an estimated ad spend of €14.5M on Meta, based on EU reach data from the Meta Ad Library. The ads reach an estimated 483M people.
Which ads does SKIMS run?
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SKIMS has run 4,937 Meta ads since April 2024, 1,823 of them active, and 37 % are video. The top ads promote sales, a five-panty multi-buy, bras, shapewear, swim and collaborations such as NikeSKIMS.
Where does SKIMS advertise?
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The largest market is Italy with 22 % of the audience, followed by Germany (16%), France (11%), Great Britain (9%) and the Netherlands (9%). All ads run in English.
Who is the target audience of SKIMS ads?
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Women make up 83 % of the audience and men 16 %. 25-34 is the largest age group at 43 %, followed by 18-24 at 29%.
Which landing pages does SKIMS use?
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SKIMS ads lead to 206 landing pages, mostly shop and collection pages. The top page is the sale collection at https://skims.com/collections/skims-sale, followed by collections for bras, shapewear and Lightweight Cotton and the homepage.
How active is SKIMS on Meta?
+
SKIMS launched 610 new ads in the last 30 days and has 1,823 active ads. It ranks 16 of 1,647 in its category, and one ad has run for 762 days.
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