hims Ad Library: Meta Ads, Landing Pages & Creative Strategy
hims currently runs 1,674 active Meta ads (1,806 since January 2025) with an estimated ad spend of €8.7M. Here are the top ads, winning angles and landing pages of hims from the Meta Ad Library.
By Oleg Glanz, founder of AdSpends
- Est. ad spend
- €8.7M
- Reach (EU)
- 289.9M
- Meta ads
- 1,806
- New ads (30 days)
- 456
- Platforms
- Market
- Health & Supplements
- Status
- Active · 1.7K live ads
- First → latest ad
- Jan 31, 2025→Oct 19, 2026
- Countries
100 %- Ad languages
- English
- Core audience
- 25-34 years (33 %), 7 % women
- Landing pages
- 56
- Longest-running active ad
- 258 days
Hims & Hers is on a mission to help the world feel great through the power of better health.
- Facebook page name
- hims
- Page ID
- 355136938262536
- Followers
- 285.2K141.9K
- Formats
- Image 64 % · Video 36 %
hims: key takeaways
The short version, before the full breakdown.
- €8.7M estimated ad spend. 1,806 Meta ads since January 2025, 1,674 of them active right now.
- Focus on United Kingdom. 100 % of the reach (289.9M in total). Largest age group 25-34 (33 %), 7 % women.
- 456 new ads in 30 days. 97 of them in the last 7 days. The oldest active ad has been running for 258 days.
- Strongest angle: "Thicker hair in 3-6 months". It accounts for 33 % of the top-ad spend. 36 % of all ads are videos.
- 56 landing pages. The top page on try.forhims.co.uk receives 38 % of the estimated spend (Offer page).
- Creative strategy. Hims advertises hair loss treatment mostly with video (36 % of ads) and repeats a few core messages across many variants. Hooks lead with social proof such as "Join millions who trust Hims for personalised hair loss treatment." The ads lead to offer pages and a quiz funnel on the brand's own try.forhims.co.uk subdomain.
Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026.
Meta ads of hims in numbers
Ad spend, reach, audience and activity of hims, from the EU data of the Meta Ad Library.
Latest Moves
Audience & markets of hims
All ads target the United Kingdom, and the language is English throughout. Men make up 91 % of the audience and women 7 %. The age split is led by 25-34 at 33%, followed by 35-44 at 26%, while 45-54 and 55-65+ each hold 15% and 18-24 holds 11%, which suggests a core audience of adult men in their late twenties to forties.
COUNTRY DISTRIBUTION
Vereinigtes Königreich
Irland
Lettland
Rumänien
100%
0%
0%
0%
AGE GROUP
18-24
25-34
35-44
45-54
55-65+
11%
33%
26%
15%
15%
Winning ad angles of hims
The 40 ads of hims with the highest estimated spend from the last 12 months (50 % of its ad spend in that period) fall into 5 messaging angles. The strongest angle, "Thicker hair in 3-6 months", accounts for 33 % of the spend of these ads.
1Thicker hair in 3-6 months
13 ads, 0 active · longest run 32 days
33 % of the top-ad spendThese ads promise visibly thicker, fuller-looking hair and focus on the timeline and convenience. They mention "doctor-trusted ingredients", an online consultation and free delivery.
Example hook: „Grow visibly thicker, fuller-looking hair with Hims.“
2Millions of customers trust Hims
9 ads, 5 active · longest run 83 days
33 % of the top-ad spendThese ads open with scale and ratings as proof, followed by a "Why Hims?" checklist. The copy lists 2,000,000+ customers, a 4.5/5 average rating and "Regrow hair in 3-6 months".
Example hook: „Join millions who trust Hims for personalised hair loss treatment.“
3Defy genetics, reclaim confidence
13 ads, 0 active · longest run 48 days
23 % of the top-ad spendAn emotional angle about confidence and avoiding awkward conversations. The copy states "No stress, no awkward chats. Just real results." and positions the treatments as the UK's highest-rated.
Example hook: „🌟 Defy Genetics.“
4Clinically backed and most affordable
3 ads, 3 active · longest run 31 days
9 % of the top-ad spendLong-form ads combine claims of clinical backing with a price comparison. They state prices "starting at £99 for a 6 month supply" and describe Hims as "the #1 personalised hair loss treatment in the world".
Example hook: „🌍🏆Hims is the #1 personalised hair loss treatment in the world.“
5Intimacy confidence for ED
2 ads, 0 active · longest run 31 days
3 % of the top-ad spendA separate topic where the ads promise to help men "Regain the freedom to enjoy intimacy without worry." The call to action reads "Reclaim Intimacy".
Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026.
What hims is scaling right now
hims launched 456 new ads in the last 30 days. The strongest of them reached an estimated €124.0K in ad spend after 28 days. These are the new ads with the highest estimated spend.
- 1
„🌍🏆Hims is the #1 personalised hair loss treatment in the world.“
Videostarted September 29, 2026·28 days live€124.0KActive - 2
„🌟 Defy Genetics.“
Videostarted September 30, 2026·27 days live€22.1KActive - 3
„Forget the snake oil and the at-home-remedies, use hair loss treatment that really works.“
Videostarted September 29, 2026·28 days live€20.3KActive - 4
„🎃 FRIGHTENING deals on hair loss treatment this Halloween.“
Imagestarted October 12, 2026·15 days live€14.0KActive - 5
„Join millions who trust Hims for personalised hair loss treatment.“
Imagestarted October 7, 2026·20 days live€13.1KActive
Ad spend development of hims
Estimated ad spend of €8.7M and a reach of 289.9M put Hims at a high-volume level on Meta in the UK. Monthly ad starts stayed between 1 and 14 until June 2026, then rose to 122 in July 2026, 180 in August and 221 in September, so spend scaled with a sharp increase in launches.
In the last three full months hims launched 523 new ads, +1,534 % compared with the three months before. The ads started in August 2026 reached the highest estimated spend (€1.9M).
- Advertising activity
How active is hims on Meta?
With 456 new ads in the last 30 days, Hims launches creative continuously. Daily new ads in that period ranged from 2 to 40, which points to regular batch launches rather than a steady drip. 1,674 ads are active, and one has been live for 258 days.
Landing pages of hims
Hims sends traffic to 56 landing pages, mostly offer pages. The top page, https://try.forhims.co.uk/hl/meta, titled "Hair Loss Treatments for Men | hims", receives 38% of brand spend. A second offer page variant takes 35%, and a quiz funnel takes 9%. The spend is concentrated on a few variants of the same hair loss offer.
Top Landing Pages
View all| Landing page | AdSpend | Reach | Ads | New ads | |
|---|---|---|---|---|---|
 | 3.3M€ | 109M | 482 | 152 | |
 | 3.1M€ | 102M | 67 | 25 | |
 | 981K€ | 33M | 93 | 12 |
Top video ads of hims
The top video ads by spend repeat three scripts: a social proof version ("Join millions who trust Hims"), a results timeline version ("Grow visibly thicker, fuller-looking hair") and a confidence version ("Defy Genetics. Reclaim Confidence."). Each combines a hair loss promise with bullet-style benefits such as 100% online, free delivery and discreet delivery. The same text appears across many ad copies, so the variation is mostly in the video itself.
Video Ads
1
363.737€
12M
Join millions who trust Hims for personalised hair loss treatment.
Our products are formulated with clinically studied ingredients and delivered discreetly.
Why Hims?
⏱ Regrow hair in 3-6 months
🏆 Trusted by 2,000,000+ customers
⭐️ 4.5/5 Average rating
📦 Online process, delivery through your letterbox
2
281.750€
9.4M
Join millions who trust Hims for personalised hair loss treatment. Our products
are formulated with clinically studied ingredients and delivered discreetly. Why
Hims? ⏱ Regrow hair in 3-6 months 🏆 Trusted by 2,000,000+ customers ⭐️ 4.5/5
Average rating 📦 Online process, delivery through your letterbox
3
166.498€
5.5M
Grow visibly thicker, fuller-looking hair with Hims. Our treatments use
doctor-trusted ingredients designed to support regrowth in 3 to 6 months. Simple
online consultation. Discreet delivery. 💬 100% online 📦 Free delivery Start
today.
Top image ads of hims
Image ads make up 64% of Hims ads but only a small part of the top ads by spend. They reuse the video copy, for example the "Why Hims?" list with 2,000,000+ customers and a 4.5/5 rating. Recent image ads also cover erectile dysfunction ("Reclaim Intimacy") and a Halloween offer with "Save 73% on a 6 month plan!".
Image Ads
2
48.712€
1.6M
Don't be held back from spontaneous sex. Our discreet and personalised
treatments are designed to give you the confidence to seize the moment whenever
it arises. 🚀 ✅ Medically approved & clinically proven 🏆 Trusted by over
500,000 customers 🚚 FREE, discreet delivery ⭐️ 4.7/5 Average rating
3
47.755€
1.6M
Join millions who trust Hims for personalised hair loss treatment. Our products
are formulated with clinically studied ingredients and delivered discreetly. Why
Hims? ⏱ Regrow hair in 3-6 months 🏆 Trusted by 2,000,000+ customers ⭐️ 4.5/5
Average rating 📦 Online process, delivery through your letterbox
Hooks of the top ads of hims
The opening lines of the ads with the highest estimated spend.
- 1
„Join millions who trust Hims for personalised hair loss treatment.“
- 2
„Grow visibly thicker, fuller-looking hair with Hims.“
- 3
„🌍🏆Hims is the #1 personalised hair loss treatment in the world.“
- 4
„🩺Hims hair loss treatments are backed by clinical professionals.“
- 5
„🌟 Defy Genetics.“
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What hims advertises
Hims sells online, personalised hair loss treatments to men, mainly aged 25-34 and 35-44. The core promise in the ads is visibly thicker, fuller-looking hair within 3-6 months, delivered discreetly after an online consultation or quiz. The ads add trust through customer numbers, a 4.5/5 average rating and claims of clinically studied ingredients, plus a low-price argument.
Creative strategy of hims
Hooks mostly start with a brand-level claim rather than a problem. Examples are "Join millions who trust Hims for personalised hair loss treatment.", "Grow visibly thicker, fuller-looking hair with Hims." and "Defy Genetics." A few newer ads address the problem directly: "Noticing thinning or shedding?" The same copy blocks run across many ads, so testing happens mainly on the visual and video side.
Video dominates the top ads by spend, while images account for 64% of ads overall. Copy follows a repeatable structure: a headline claim, one sentence on ingredients or consultation, then emoji-led bullets such as "💬 100% online" and "📦 Free delivery". Calls to action vary by angle: "Personalised Hair Regrowth Treatment", "Time to see the difference!" and "Take control of hair loss today".
Offers and price show up in longer ads. One states "prices starting at £99 for a 6 month supply, less than half the price of our biggest competitor*", and a Halloween image ad uses "Save 73% on a 6 month plan!". Ads for erectile dysfunction use a softer tone with "Reclaim Intimacy" and "Simple online process. Discreet packaging. Ongoing support."
Recurring creative patterns
- 1
Emoji checklist copy
Ads close with a short benefit list using emoji bullets, for example "⏱ Regrow hair in 3-6 months" and "🏆 Trusted by 2,000,000+ customers".
- 2
Repeated copy across variants
The same text runs on many ads, such as "Grow visibly thicker, fuller-looking hair with Hims", paired with the call to action "Time to see the difference!".
- 3
Long-form claim and price ads
Longer ads stack several claims: #1 ranking, "over 86% of our customers are satisfied", a price from £99 and a quiz prompt to qualify for treatment.
- 4
Seasonal offer images
A Halloween image ad uses puns such as "SCARE-LOSS (sorry, Hair-Loss)" and emoji bullets to frame a 6-month plan discount.
- 5
Confidence-led short copy
Short, emotional copy opens with "🌟 Defy Genetics. Reclaim Confidence. 🌟" and ends with the push "Stop settling. Start now."
Analysis generated from the ads, transcripts and landing pages in our database on October 26, 2026.
Methodology
- Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act).
- Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower.
- Landing pages are the destination URLs of the ads, captured and classified by AdSpends.
- Numbers are refreshed daily. The written analysis was generated on October 26, 2026.
Official data from the Meta Ad Library
FAQ
How much does Hims spend on Meta ads?
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Hims has an estimated ad spend of €8.7M on Meta, based on reach data from the Meta Ad Library, and an estimated reach of 289.9M. The figure covers 1,806 ads since January 2025.
Which ads does Hims run?
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Hims runs 1,806 Meta ads, 1,674 of them active, mostly for personalised hair loss treatment. 36 % are videos, and the rest are images. Smaller groups cover erectile dysfunction and seasonal offers such as Halloween.
Where does Hims advertise?
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The ads run in the United Kingdom, which accounts for 100 % of reach. All ads are in English.
Who is the target audience of Hims ads?
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The audience is mainly male (91 % men, 7 % women). The largest age group is 25-34 with 33 %, followed by 35-44 at 26%.
Which landing pages does Hims use?
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Hims uses 56 landing pages, mostly offer pages plus a quiz funnel. The top page is https://try.forhims.co.uk/hl/meta, titled "Hair Loss Treatments for Men | hims", with 38% of brand spend.
What messages do Hims ads use?
+
The main angles are social proof ("Join millions who trust Hims"), a 3-6 month timeline for thicker hair, confidence ("Defy Genetics. Reclaim Confidence.") and a price argument starting at £99 for a 6 month supply.
1,806 ads · free accessSee which ads hims is scaling right now
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