# MANSCAPED Ad Library: Meta Ads, Landing Pages & Creative Strategy Updated: October 27, 2026 · https://adspends.com/ad-library/manscaped > MANSCAPED has run 1,609 Meta ads since November 2023, 876 of them currently active, with an estimated ad spend of €13.5M and 448.8M reach. 281 new ads started in the last 30 days, and one active ad has been running for 274 days. The ads reach mainly men (79 %) in the 25-34 age group (35 %), with Italy as the top country at 16 %. MANSCAPED splits its Meta creative almost evenly between image and video (46 % video) and reuses the same copy across both formats. The main angles are a trust checklist ('Trusted by over 12 million men'), a peer-style gifting hook ('Do it for the boys.') and sitewide sales. The ads lead mostly to the shop home page and category pages of the EU store. ## MANSCAPED at a glance - **Est. ad spend:** €13.5M - **Reach (EU):** 448.8M - **Meta ads:** 1,609 (876 active) - **New ads (30 days):** 281 - **Landing pages:** 276 - **Video share:** 46 % - **Main markets:** Italy 16 % · United Kingdom 14 % · Greece 8 % - **Core audience:** 25-34 years (35 %), 20 % women - **First ad:** November 2023 - **Longest-running active ad:** 274 days Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026. ## Audience & markets of MANSCAPED 79 % of the audience is male and 20 % female. The largest age group is 25-34 (35 %), followed by 18-24 and 35-44, so the ads skew to younger adults. Italy leads at 16 %, followed by the UK, Greece, Spain and Portugal, and almost all ad copy is in English with a small German share. Gift ads such as 'Get your man the ultimate grooming tools' address a buyer shopping for him. - **Countries by reach:** Italy 16 %, United Kingdom 14 %, Greece 8 %, Spain 7 %, Portugal 7 %, Germany 6 % - **Gender:** Men 79 %, Women 20 %, Unknown 1 % - **Age:** 25-34 35 %, 18-24 26 %, 35-44 17 %, 55-65+ 13 %, 45-54 10 % ## Winning ad angles of MANSCAPED The 40 ads of MANSCAPED with the highest estimated spend from the last 12 months (72 % of its ad spend in that period) fall into 5 messaging angles. The strongest angle, "Trust-badge checklist", accounts for 39 % of the spend of these ads. 1. **Trust-badge checklist** – 39 % of the top-ad spend, 10 ads, 0 active, longest run 57 days Long captions list reasons to buy with check marks, such as 'Inventors of SkinSafe® Technology', a 30-Day Money Back Guarantee and the number of men who trust the brand. Example hook: "Groom with confidence with the ultimate grooming tools from MANSCAPED®!" 2. **Peer-style 'for the boys' hook** – 32 % of the top-ad spend, 12 ads, 0 active, longest run 15 days Short copy opens with 'Do it for the boys.' and points to the ultimate grooming tools, paired with the button 'If they’re smooth, you’re smooth'. Example hook: "Do it for the boys." 3. **Holiday gifting for him** – 12 % of the top-ad spend, 5 ads, 0 active, longest run 27 days Seasonal ads frame the products as a present for a man, for example 'The best gifts surprise and delight' and 'Your Smoothest Holiday Ever'. Example hook: "The best gifts surprise and delight." 4. **Special-edition trimmer drops** – 7 % of the top-ad spend, 6 ads, 0 active, longest run 38 days Ads introduce colorway and edition versions of The Lawn Mower® trimmer, for example 'The gold standard in groin grooming' for the Forged Gold edition. Example hook: "The gold standard in groin grooming." 5. **Sitewide sale urgency** – 6 % of the top-ad spend, 4 ads, 0 active, longest run 11 days Sale ads announce 'Our BIGGEST Sale of the Year' with a sitewide percentage discount and a time-limited tone such as 'Ends Soon!'. Example hook: "🚨 Our BIGGEST Sale of the Year" Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026. ## What MANSCAPED is scaling right now MANSCAPED launched 281 new ads in the last 30 days. The strongest of them reached an estimated €23.6K in ad spend after 9 days. These are the new ads with the highest estimated spend. 1. "Meet the next generation of grooming." · Video · started October 18, 2026 · 9 days live · Est. ad spend: €23.6K · Active 2. Ad without text · Image · started October 18, 2026 · 9 days live · Est. ad spend: €11.3K · Active 3. "Steadier By Design." · Image · started October 18, 2026 · 9 days live · Est. ad spend: €10.6K · Active 4. Ad without text · Image · started October 6, 2026 · 21 days live · Est. ad spend: €9.9K · Active 5. "Get the tools you need for a complete grooming routine, from The Lawn Mower® Ultra Gen 6 to everyday essentials." · Image · started October 6, 2026 · 21 days live · Est. ad spend: €9.4K · Active ## Ad spend development of MANSCAPED The estimated ad spend of €13.5M comes with 448.8M reach across 1,609 ads, based on EU reach data from the Meta Ad Library. The number of ads started per month rises in bursts: August 2024 (66 ads), December 2024 (68 ads), April 2025 (62 ads), November 2025 (48 ads) and June 2026 (53 ads). In the last three full months MANSCAPED launched 84 new ads, +546 % compared with the three months before. The ads started in October 2025 reached the highest estimated spend (€2.9M). ## How active is MANSCAPED on Meta? 281 new ads started in the last 30 days, and 876 ads are currently active. Launches arrive in batches, with single days of several dozen new ads next to days with only a few or none. Many of the top ads by spend ran for 14 or 15 days, while one active ad has been running for 274 days. ## Landing pages of MANSCAPED The ads lead to 276 different landing pages. The EU store home page (https://eu.manscaped.com/) is the largest destination with 358 ads and an estimated 38% of brand spend, and it positions the brand as 'The Leader in Men’s Grooming Tools & Essentials'. Further pages include a groin grooming category page, a face shaving page, the UK version of the groin grooming page and a German-language home page. - https://eu.manscaped.com/ ## Top video ads of MANSCAPED The video ads reuse short image-ad copy and put the product or offer in the first line: 'Do it for the boys. Shop the ultimate grooming tools from MANSCAPED®.' with the button text 'If they’re smooth, you’re smooth'. Other videos carry the sale message ('Ends Soon! Get 25% off sitewide') or product launches with emoji feature lists, and the newest ones promote The Lawn Mower® Ultra Gen 6 with 'Steadier By Design'. 1. Est. ad spend: €329.4K · Reach (EU): 11M · started October 15, 2025 · Inactive > Do it for the boys. Shop the ultimate grooming tools from MANSCAPED®. 2. Est. ad spend: €241.3K · Reach (EU): 8M · started November 5, 2025 · Inactive > Do it for the boys. Shop the ultimate grooming tools from MANSCAPED®. 3. Est. ad spend: €224.5K · Reach (EU): 7.5M · started January 8, 2024 · Inactive > Find out why over 10 million men trust MANSCAPED® performance grooming tools. Get Free Shipping → eu.manscaped.com ## Top image ads of MANSCAPED The image ads carry the trust checklist 'Groom with confidence with the ultimate grooming tools from MANSCAPED®!' with the button text 'Send Face Pics Instead™'. Others cover gifting ('The best gifts surprise and delight'), the sale ('Our BIGGEST Sale of the Year') and bundles such as 'The Buffer Trio Bundle!'. The newest images promote 'The Complete Grooming Kit' with a free-shipping threshold. 1. Est. ad spend: €780.9K · Reach (EU): 26M · started October 14, 2025 · Inactive > Do it for the boys. Shop the ultimate grooming tools from MANSCAPED®. 2. Est. ad spend: €427.0K · Reach (EU): 14.2M · started October 27, 2025 · Inactive > Groom with confidence with the ultimate grooming tools from MANSCAPED®! ✔️ Trusted by over 12 million men ✔️ Inventors of SkinSafe® Technology ✔️ One-stop shop for all your grooming needs ✔️ Fast and friendly customer support ✔️ Premium packaging and unboxing experience ✔️ 30-Day… 3. Est. ad spend: €299.4K · Reach (EU): 10M · started November 7, 2025 · Inactive > Groom with confidence with the ultimate grooming tools from MANSCAPED®! ✔️ Trusted by over 12 million men ✔️ Inventors of SkinSafe® Technology ✔️ One-stop shop for all your grooming needs ✔️ Fast and friendly customer support ✔️ Premium packaging and unboxing experience ✔️ 30-Day… ## Hooks of the top ads of MANSCAPED The opening lines of the ads with the highest estimated spend. 1. "Do it for the boys." 2. "Groom with confidence with the ultimate grooming tools from MANSCAPED®!" 3. "Find out why over 10 million men trust MANSCAPED® performance grooming tools." 4. "🎁 Enjoy free gifts + free shipping with our most popular grooming kits!" 5. "The best gifts surprise and delight." ## What MANSCAPED advertises MANSCAPED sells below-the-waist and body grooming tools to men, from the Lawn Mower® groin trimmer to the Beard Hedger® and Weed Whacker® 3.0 Pro. The core promise is 'Groom with confidence', backed by the claim of being 'Inventors of SkinSafe® Technology' and a 30-Day Money Back Guarantee. The ads state that SkinSafe® Technology 'helps reduce nicks and cuts'. ## Creative strategy of MANSCAPED Hooks are short, direct and repeated. 'Do it for the boys.' appears across both image and video ads, always with the same follow-up line and the button text 'If they’re smooth, you’re smooth'. The trust-led ads open with 'Groom with confidence with the ultimate grooming tools from MANSCAPED®!' and continue as a check-mark list of reasons to buy. Angles follow the calendar. Around the holidays the ads lean on gifting ('The #1 gift on his wishlist', 'Tis the season for smooth chestnuts') and sitewide discounts. Product launches use emoji feature lists, for example 'Waterproof for easy clean-up' and 'Dual LED Spotlight to navigate hard to reach areas'. Format is mixed: image ads slightly outnumber video, and the same message is often run in both. CTAs are written as headline-style button texts such as 'Send Face Pics Instead™', '25% Off Sitewide!' and 'Available Online Only!'. The newest ads promote The Lawn Mower® Ultra Gen 6 with 'Precision Where It Matters' and 'The Complete Grooming Kit', each with a free-shipping threshold. - **Check-mark trust list:** Image and video captions stack proof points with check marks, for example '✔️ Fast and friendly customer support ✔️ Premium packaging and unboxing experience'. - **Same copy in image and video:** The line 'Do it for the boys. Shop the ultimate grooming tools from MANSCAPED®.' runs unchanged in both formats, which allows format-level testing. - **Emoji feature bullets:** Launch ads for the Lawn Mower® 5.0 Ultra Desert Sand list features with one emoji each, such as '💡 Dual LED Spotlight' and '💦 Waterproof for easy clean-up'. - **Playful button text:** CTA fields use branded one-liners like 'Send Face Pics Instead™' and 'Trim The Fluff' in place of a standard 'Shop now'. - **Local shipping thresholds:** The newest ads repeat the same creative with different currency thresholds: 'Free Shipping Over €49', 'Free Shipping Over $75' and 'Free Shipping Over £40'. ## FAQ ### How much does MANSCAPED spend on Meta ads? MANSCAPED has an estimated ad spend of €13.5M on Meta, based on EU reach data from the Meta Ad Library. The ads have reached an estimated 448.8M people. ### Which ads does MANSCAPED run? MANSCAPED has run 1,609 Meta ads since November 2023, 876 of them active. 46 % are video and the rest are images, built around trust claims, the hook 'Do it for the boys.', gifting, sitewide sales and Lawn Mower® trimmer launches. ### Where does MANSCAPED advertise? The largest country is Italy with 16 %, followed by the UK, Greece, Spain and Portugal. Almost all ad copy is in English, with a small share in German. ### Who is the target audience of MANSCAPED ads? The audience is 79 % male and 20 % female. The largest age group is 25-34 with 35 %, followed by 18-24 and 35-44. ### Which landing pages does MANSCAPED use? MANSCAPED sends traffic to 276 landing pages. The main one is the EU store home page at https://eu.manscaped.com/, followed by groin grooming and face shaving pages and a German-language home page. ### How often does MANSCAPED launch new ads? 281 new ads started in the last 30 days, often in batches of several dozen on a single day. One active ad has been running for 274 days. ## Similar brands - [Dr. Squatch](https://adspends.com/ad-library/dr-squatch): €4.8M ## More brands in the Ad Library - [hims](https://adspends.com/ad-library/hims): €8.7M - [The Ordinary](https://adspends.com/ad-library/the-ordinary): €6.0M - [Huel](https://adspends.com/ad-library/huel): €24.6M - [Gymshark](https://adspends.com/ad-library/gymshark): €23.4M - [UNIQLO](https://adspends.com/ad-library/uniqlo): €19.7M ## Methodology - Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act). - Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower. - Landing pages are the destination URLs of the ads, captured and classified by AdSpends. - Numbers are refreshed daily. The written analysis was generated on October 26, 2026.