# hims Ad Library: Meta Ads, Landing Pages & Creative Strategy Updated: October 27, 2026 · https://adspends.com/ad-library/hims > Hims has run 1,806 Meta ads since January 2025, 1,674 of them active, with estimated ad spend of €8.7M and a reach of 289.9M. The ads run only in the United Kingdom (100 % of reach) and mainly address men (91 %) aged 25-34 (33 %). One ad has been running for 258 days, and 456 new ads started in the last 30 days. Hims advertises hair loss treatment mostly with video (36 % of ads) and repeats a few core messages across many variants. Hooks lead with social proof such as "Join millions who trust Hims for personalised hair loss treatment." The ads lead to offer pages and a quiz funnel on the brand's own try.forhims.co.uk subdomain. ## hims at a glance - **Est. ad spend:** €8.7M - **Reach (EU):** 289.9M - **Meta ads:** 1,806 (1,674 active) - **New ads (30 days):** 456 - **Landing pages:** 56 - **Video share:** 36 % - **Main markets:** United Kingdom 100 % - **Core audience:** 25-34 years (33 %), 7 % women - **First ad:** January 2025 - **Longest-running active ad:** 258 days Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026. ## Audience & markets of hims All ads target the United Kingdom, and the language is English throughout. Men make up 91 % of the audience and women 7 %. The age split is led by 25-34 at 33%, followed by 35-44 at 26%, while 45-54 and 55-65+ each hold 15% and 18-24 holds 11%, which suggests a core audience of adult men in their late twenties to forties. - **Countries by reach:** United Kingdom 100 % - **Gender:** Men 91 %, Women 7 %, Unknown 1 % - **Age:** 25-34 33 %, 35-44 26 %, 45-54 15 %, 55-65+ 15 %, 18-24 11 % ## Winning ad angles of hims The 40 ads of hims with the highest estimated spend from the last 12 months (50 % of its ad spend in that period) fall into 5 messaging angles. The strongest angle, "Thicker hair in 3-6 months", accounts for 33 % of the spend of these ads. 1. **Thicker hair in 3-6 months** – 33 % of the top-ad spend, 13 ads, 0 active, longest run 32 days These ads promise visibly thicker, fuller-looking hair and focus on the timeline and convenience. They mention "doctor-trusted ingredients", an online consultation and free delivery. Example hook: "Grow visibly thicker, fuller-looking hair with Hims." 2. **Millions of customers trust Hims** – 33 % of the top-ad spend, 9 ads, 5 active, longest run 83 days These ads open with scale and ratings as proof, followed by a "Why Hims?" checklist. The copy lists 2,000,000+ customers, a 4.5/5 average rating and "Regrow hair in 3-6 months". Example hook: "Join millions who trust Hims for personalised hair loss treatment." 3. **Defy genetics, reclaim confidence** – 23 % of the top-ad spend, 13 ads, 0 active, longest run 48 days An emotional angle about confidence and avoiding awkward conversations. The copy states "No stress, no awkward chats. Just real results." and positions the treatments as the UK's highest-rated. Example hook: "🌟 Defy Genetics." 4. **Clinically backed and most affordable** – 9 % of the top-ad spend, 3 ads, 3 active, longest run 31 days Long-form ads combine claims of clinical backing with a price comparison. They state prices "starting at £99 for a 6 month supply" and describe Hims as "the #1 personalised hair loss treatment in the world". Example hook: "🌍🏆Hims is the #1 personalised hair loss treatment in the world." 5. **Intimacy confidence for ED** – 3 % of the top-ad spend, 2 ads, 0 active, longest run 31 days A separate topic where the ads promise to help men "Regain the freedom to enjoy intimacy without worry." The call to action reads "Reclaim Intimacy". Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026. ## What hims is scaling right now hims launched 456 new ads in the last 30 days. The strongest of them reached an estimated €124.0K in ad spend after 28 days. These are the new ads with the highest estimated spend. 1. "🌍🏆Hims is the #1 personalised hair loss treatment in the world." · Video · started September 29, 2026 · 28 days live · Est. ad spend: €124.0K · Active 2. "🌟 Defy Genetics." · Video · started September 30, 2026 · 27 days live · Est. ad spend: €22.1K · Active 3. "Forget the snake oil and the at-home-remedies, use hair loss treatment that really works." · Video · started September 29, 2026 · 28 days live · Est. ad spend: €20.3K · Active 4. "🎃 FRIGHTENING deals on hair loss treatment this Halloween." · Image · started October 12, 2026 · 15 days live · Est. ad spend: €14.0K · Active 5. "Join millions who trust Hims for personalised hair loss treatment." · Image · started October 7, 2026 · 20 days live · Est. ad spend: €13.1K · Active ## Ad spend development of hims Estimated ad spend of €8.7M and a reach of 289.9M put Hims at a high-volume level on Meta in the UK. Monthly ad starts stayed between 1 and 14 until June 2026, then rose to 122 in July 2026, 180 in August and 221 in September, so spend scaled with a sharp increase in launches. In the last three full months hims launched 523 new ads, +1,534 % compared with the three months before. The ads started in August 2026 reached the highest estimated spend (€1.9M). ## How active is hims on Meta? With 456 new ads in the last 30 days, Hims launches creative continuously. Daily new ads in that period ranged from 2 to 40, which points to regular batch launches rather than a steady drip. 1,674 ads are active, and one has been live for 258 days. ## Landing pages of hims Hims sends traffic to 56 landing pages, mostly offer pages. The top page, https://try.forhims.co.uk/hl/meta, titled "Hair Loss Treatments for Men | hims", receives 38% of brand spend. A second offer page variant takes 35%, and a quiz funnel takes 9%. The spend is concentrated on a few variants of the same hair loss offer. - https://try.forhims.co.uk/hl/meta/ ## Top video ads of hims The top video ads by spend repeat three scripts: a social proof version ("Join millions who trust Hims"), a results timeline version ("Grow visibly thicker, fuller-looking hair") and a confidence version ("Defy Genetics. Reclaim Confidence."). Each combines a hair loss promise with bullet-style benefits such as 100% online, free delivery and discreet delivery. The same text appears across many ad copies, so the variation is mostly in the video itself. 1. Est. ad spend: €363.7K · Reach (EU): 12.1M · started September 4, 2026 · Active > Join millions who trust Hims for personalised hair loss treatment. Our products are formulated with clinically studied ingredients and delivered discreetly. Why Hims? ⏱ Regrow hair in 3-6 months 🏆 Trusted by 2,000,000+ customers ⭐️ 4.5/5 Average rating 📦 Online process, deliver… 2. Est. ad spend: €303.1K · Reach (EU): 10.1M · started August 4, 2026 · Inactive > Grow visibly thicker, fuller-looking hair with Hims. Our treatments use doctor-trusted ingredients designed to support regrowth in 3 to 6 months. Simple online consultation. Discreet delivery. 💬 100% online 📦 Free delivery Start today. 3. Est. ad spend: €281.8K · Reach (EU): 9.4M · started August 4, 2026 · Inactive > Join millions who trust Hims for personalised hair loss treatment. Our products are formulated with clinically studied ingredients and delivered discreetly. Why Hims? ⏱ Regrow hair in 3-6 months 🏆 Trusted by 2,000,000+ customers ⭐️ 4.5/5 Average rating 📦 Online process, deliver… ## Top image ads of hims Image ads make up 64% of Hims ads but only a small part of the top ads by spend. They reuse the video copy, for example the "Why Hims?" list with 2,000,000+ customers and a 4.5/5 rating. Recent image ads also cover erectile dysfunction ("Reclaim Intimacy") and a Halloween offer with "Save 73% on a 6 month plan!". 1. Est. ad spend: €48.7K · Reach (EU): 1.6M · started July 1, 2025 · Inactive > Don't be held back from spontaneous sex. Our discreet and personalised treatments are designed to give you the confidence to seize the moment whenever it arises. 🚀 ✅ Medically approved & clinically proven 🏆 Trusted by over 500,000 customers 🚚 FREE, discreet delivery ⭐️ 4.7/5 A… 2. Est. ad spend: €47.8K · Reach (EU): 1.6M · started July 6, 2026 · Inactive > Join millions who trust Hims for personalised hair loss treatment. Our products are formulated with clinically studied ingredients and delivered discreetly. Why Hims? ⏱ Regrow hair in 3-6 months 🏆 Trusted by 2,000,000+ customers ⭐️ 4.5/5 Average rating 📦 Online process, deliver… 3. Est. ad spend: €47.3K · Reach (EU): 1.6M · started August 29, 2025 · Inactive > Say Goodbye to Hair Loss – Hello to Thicker, Fuller Hair! 🌟 Stop hair loss and see real results in 3-6 months 🚀 Get personalised hair loss treatments tailored to suit your needs. Made with the care and results you deserve. Start your hair regrowth journey today. ## Hooks of the top ads of hims The opening lines of the ads with the highest estimated spend. 1. "Join millions who trust Hims for personalised hair loss treatment." 2. "Grow visibly thicker, fuller-looking hair with Hims." 3. "🌍🏆Hims is the #1 personalised hair loss treatment in the world." 4. "🩺Hims hair loss treatments are backed by clinical professionals." 5. "🌟 Defy Genetics." ## What hims advertises Hims sells online, personalised hair loss treatments to men, mainly aged 25-34 and 35-44. The core promise in the ads is visibly thicker, fuller-looking hair within 3-6 months, delivered discreetly after an online consultation or quiz. The ads add trust through customer numbers, a 4.5/5 average rating and claims of clinically studied ingredients, plus a low-price argument. ## Creative strategy of hims Hooks mostly start with a brand-level claim rather than a problem. Examples are "Join millions who trust Hims for personalised hair loss treatment.", "Grow visibly thicker, fuller-looking hair with Hims." and "Defy Genetics." A few newer ads address the problem directly: "Noticing thinning or shedding?" The same copy blocks run across many ads, so testing happens mainly on the visual and video side. Video dominates the top ads by spend, while images account for 64% of ads overall. Copy follows a repeatable structure: a headline claim, one sentence on ingredients or consultation, then emoji-led bullets such as "💬 100% online" and "📦 Free delivery". Calls to action vary by angle: "Personalised Hair Regrowth Treatment", "Time to see the difference!" and "Take control of hair loss today". Offers and price show up in longer ads. One states "prices starting at £99 for a 6 month supply, less than half the price of our biggest competitor*", and a Halloween image ad uses "Save 73% on a 6 month plan!". Ads for erectile dysfunction use a softer tone with "Reclaim Intimacy" and "Simple online process. Discreet packaging. Ongoing support." - **Emoji checklist copy:** Ads close with a short benefit list using emoji bullets, for example "⏱ Regrow hair in 3-6 months" and "🏆 Trusted by 2,000,000+ customers". - **Repeated copy across variants:** The same text runs on many ads, such as "Grow visibly thicker, fuller-looking hair with Hims", paired with the call to action "Time to see the difference!". - **Long-form claim and price ads:** Longer ads stack several claims: #1 ranking, "over 86% of our customers are satisfied", a price from £99 and a quiz prompt to qualify for treatment. - **Seasonal offer images:** A Halloween image ad uses puns such as "SCARE-LOSS (sorry, Hair-Loss)" and emoji bullets to frame a 6-month plan discount. - **Confidence-led short copy:** Short, emotional copy opens with "🌟 Defy Genetics. Reclaim Confidence. 🌟" and ends with the push "Stop settling. Start now." ## FAQ ### How much does Hims spend on Meta ads? Hims has an estimated ad spend of €8.7M on Meta, based on reach data from the Meta Ad Library, and an estimated reach of 289.9M. The figure covers 1,806 ads since January 2025. ### Which ads does Hims run? Hims runs 1,806 Meta ads, 1,674 of them active, mostly for personalised hair loss treatment. 36 % are videos, and the rest are images. Smaller groups cover erectile dysfunction and seasonal offers such as Halloween. ### Where does Hims advertise? The ads run in the United Kingdom, which accounts for 100 % of reach. All ads are in English. ### Who is the target audience of Hims ads? The audience is mainly male (91 % men, 7 % women). The largest age group is 25-34 with 33 %, followed by 35-44 at 26%. ### Which landing pages does Hims use? Hims uses 56 landing pages, mostly offer pages plus a quiz funnel. The top page is https://try.forhims.co.uk/hl/meta, titled "Hair Loss Treatments for Men | hims", with 38% of brand spend. ### What messages do Hims ads use? The main angles are social proof ("Join millions who trust Hims"), a 3-6 month timeline for thicker hair, confidence ("Defy Genetics. Reclaim Confidence.") and a price argument starting at £99 for a 6 month supply. ## Similar brands - [WHOOP](https://adspends.com/ad-library/whoop): €18.9M ## More brands in the Ad Library - [MANSCAPED](https://adspends.com/ad-library/manscaped): €13.5M - [The Ordinary](https://adspends.com/ad-library/the-ordinary): €6.0M - [Huel](https://adspends.com/ad-library/huel): €24.6M - [Gymshark](https://adspends.com/ad-library/gymshark): €23.4M - [UNIQLO](https://adspends.com/ad-library/uniqlo): €19.7M ## Methodology - Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act). - Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower. - Landing pages are the destination URLs of the ads, captured and classified by AdSpends. - Numbers are refreshed daily. The written analysis was generated on October 26, 2026.