# Gymshark Ad Library: Meta Ads, Landing Pages & Creative Strategy Updated: October 27, 2026 · https://adspends.com/ad-library/gymshark > Gymshark has run 13,877 Meta ads since November 2024, 5,482 of them active, with estimated ad spend of €23.4M based on EU reach data from the Meta Ad Library. It ranks 10 of 1,647 in its category and has an ad that has been running for 595 days. Advertising is concentrated in Spain (47 % of the audience), with 25-34 as the largest age group at 46 %. Gymshark's Meta creative is image-led, with 37 % of ads in video format, and built around sale events, a first-order code and new collection drops. Hooks are short and localised, for example "Ya están aquí tus nuevos imprescindibles para entrenar", and most ads lead to shop and collection pages on regional Gymshark domains. ## Gymshark at a glance - **Est. ad spend:** €23.4M - **Reach (EU):** 778.8M - **Meta ads:** 13,877 (5,482 active) - **New ads (30 days):** 456 - **Landing pages:** 548 - **Video share:** 37 % - **Main markets:** Spain 47 % · United Kingdom 35 % · France 6 % - **Core audience:** 25-34 years (46 %), 50 % women - **First ad:** November 2024 - **Category rank:** #10 of 1,647 in Clothing (Brand) - **Longest-running active ad:** 595 days Source: Meta Ad Library (EU transparency data under the DSA), analysed by AdSpends. As of October 27, 2026. ## Audience & markets of Gymshark Spain takes the largest share of the audience at 47 %, followed by Great Britain, with France, Germany and the Netherlands each smaller. The audience is split 50 % male and 50 % female and skews to 25-34 at 46 %, followed by 18-24 and 35-44, which points to a young adult gym and activewear buyer. Ads run in English, German and French, plus Spanish and Arabic copy in individual ads. - **Countries by reach:** Spain 47 %, United Kingdom 35 %, France 6 %, Germany 6 %, Netherlands 6 %, Sweden 0 % - **Gender:** Men 50 %, Women 50 %, Unknown 1 % - **Age:** 25-34 46 %, 18-24 31 %, 35-44 15 %, 55-65+ 5 %, 45-54 4 % ## Winning ad angles of Gymshark The 40 ads of Gymshark with the highest estimated spend from the last 12 months (26 % of its ad spend in that period) fall into 4 messaging angles. The strongest angle, "New collection drops", accounts for 37 % of the spend of these ads. 1. **New collection drops** – 37 % of the top-ad spend, 9 ads, 3 active, longest run 116 days Ads announce fresh arrivals and colourways with short, emoji-led lines such as "New colours just dropped" or "Ya están aquí tus nuevos imprescindibles para entrenar". Collections like Soft Sculpt, Lift Seamless and Everyday Seamless are named in the copy. Example hook: "Ya están aquí tus nuevos imprescindibles para entrenar" 2. **WELCOME10 first-order discount** – 28 % of the top-ad spend, 15 ads, 6 active, longest run 116 days Seasonal or product copy ends with an extra 10% code for first orders, as in "Spare mit dem Code WELCOME10 10 % extra auf deine erste Bestellung". The same code appears in German and French versions. Example hook: "Häng dich rein und mach 2026 zu deinem" 3. **Sale and Black Friday events** – 24 % of the top-ad spend, 9 ads, 0 active, longest run 9 days Ads announce time-boxed sales with a discount of up to 50% and countdown details, for example "Prep your basket ready for up to 50% off everything". Many ads run as pre-launch reminders before the sale starts. Example hook: "Las rebajas de Gymshark han comenzado." 4. **We Do Gym brand identity** – 8 % of the top-ad spend, 5 ads, 2 active, longest run 49 days These ads sell the brand's gym focus rather than a product, for example "The gym isn't just what we do best, it's everything we do". The slogan "We Do Gym" returns in the CTA and in the female-athlete series. Example hook: "The gym isn’t just what we do best, it’s everything we do" Top 40 ads assigned to angles by AI from ad copy and video transcripts; shares calculated from the estimated ad spend. As of October 26, 2026. ## What Gymshark is scaling right now Gymshark launched 456 new ads in the last 30 days. The strongest of them reached an estimated €28.4K in ad spend after 26 days. These are the new ads with the highest estimated spend. 1. "We're the gym brand." · Video · started October 1, 2026 · 26 days live · Est. ad spend: €28.4K · Active 2. "Megan Thee Stallion does gym and has the receipts to prove it" · Image · started October 13, 2026 · 14 days live · Est. ad spend: €24.3K · Active 3. "That first workout in your new gym fit >>>" · Video · started October 6, 2026 · 21 days live · Est. ad spend: €23.6K · Active 4. "Wir sind Gymshark." · Image · started October 1, 2026 · 26 days live · Est. ad spend: €22.8K · Active 5. Ad without text · Image · started October 13, 2026 · 14 days live · Est. ad spend: €20.9K · Active ## Ad spend development of Gymshark Estimated ad spend of €23.4M and a reach of 778.8M place Gymshark among the larger fashion advertisers in the EU Meta Ad Library. Launch volume was highest in November 2024 with 3178 new ads, dropped to 90 in August 2025, and rose again to 400 in July 2026. In the last three full months Gymshark launched 656 new ads, +837 % compared with the three months before. The ads started in July 2026 reached the highest estimated spend (€4.3M). ## How active is Gymshark on Meta? Gymshark adds new ads almost daily, 456 in the last 30 days, with a few days of much higher launch volume and some days with none. The longest-running ad has been live for 595 days, while several current top ads have run for 115 or 116 days. ## Landing pages of Gymshark Most spend goes to shop and collection pages rather than single product pages, spread over 548 landing pages. The top page, https://eu.gymshark.com/es-es, is the Spanish store titled "Tienda oficial de Gymshark - Ropa de gimnasio y ropa de entrenamiento" and receives 8% of brand spend. Other top destinations are the French store, UK men's and women's must-have collections and a German "We Do Gym" page. - https://eu.gymshark.com/es-ES ## Top video ads of Gymshark Top video ads repeat the same copy per language market, mainly the "WELCOME10" first-order code in German and French, with CTA "Gymshark. We Do Gym.". Others position the brand through lines such as "Strength is whatever she wants it to be" or showcase new colours with "New colours just dropped". 1. Est. ad spend: €183.0K · Reach (EU): 6.1M · started March 12, 2026 · Inactive > Ya están aquí tus nuevos imprescindibles para entrenar 👀 2. Est. ad spend: €84.5K · Reach (EU): 2.8M · started July 2, 2026 · Inactive > So hot, du wirst es nicht glauben. Hol dir jetzt unsere beliebtesten Styles des Sommers. Spare mit dem Code WELCOME10 10 % extra auf deine erste Bestellung. 3. Est. ad spend: €82.6K · Reach (EU): 2.8M · started October 7, 2025 · Inactive > Over 60 Gymshark Athletes attended our fitness event, but it was our community who stole the show. We’ll see you at the next one 👊🏼 ## Top image ads of Gymshark Top image ads are dominated by sale messaging such as "up to 50% off", with Black Friday and June sale countdowns, and by Spanish product-drop copy like "Ya han llegado los mejores conjuntos para esculpir los glúteos". The newest images shift to brand and community lines such as "We're the gym brand". 1. Est. ad spend: €420.7K · Reach (EU): 14M · started July 2, 2026 · Active > Ya están aquí tus nuevos imprescindibles para entrenar 👀 2. Est. ad spend: €306.4K · Reach (EU): 10.2M · started July 2, 2026 · Active > Ya están aquí tus nuevos imprescindibles para entrenar 👀 3. Est. ad spend: €280.1K · Reach (EU): 9.3M · started June 18, 2026 · Inactive > Las rebajas de Gymshark han comenzado. Consigue hasta un 50 % de descuento en los mejores artículos de gimnasio del mundo 🙂‍↕️🏃‍➡️ ## Hooks of the top ads of Gymshark The opening lines of the ads with the highest estimated spend. 1. "Ya están aquí tus nuevos imprescindibles para entrenar" 2. "Las rebajas de Gymshark han comenzado." 3. "Cosy Luxe x Soft Sculpt: the impossibly soft collection you need to feel to believe" 4. "Häng dich rein und mach 2026 zu deinem" 5. "Bestseller für die chilligsten Rest Days und die krassesten Gym Days" ## What Gymshark advertises Gymshark sells gym and training apparel for men and women, aimed mostly at adults aged 25-34 and 18-24. The ads promise new collections, seasonal sales of up to 50% and an extra 10% on a first order. Brand lines such as "We make gym stuff and only gym stuff" position the company as a specialist in fitness and community. ## Creative strategy of Gymshark Hooks are short statements that announce an event or arrival, often with emoji and localised per market: "Las rebajas de Gymshark han comenzado." in Spanish, "Häng dich rein und mach 2026 zu deinem besten Jahr" in German and "Sois équipé.e pour Janvier" in French. The same copy is reused across many ad variants. Image ads carry most of the volume and focus on sales and drops, while video ads carry the WELCOME10 code in German and French and the brand and athlete messages. CTAs alternate between direct ones such as "Compra ahora" and "Shop Bestselling Styles" and the slogan "Gymshark. We Do Gym.". The newest ads move towards brand and community messaging, such as "We're the gym brand. Of course we're gonna show up alongside you all season.", a Gymshark x Sam Sulek collection launch and an invitation to "Join the Gymshark community". - **Localised copy variants:** The same message is repeated in Spanish, German, French and English, for example the "WELCOME10" offer in German and French versions. - **Countdown sale teasers:** Pre-sale ads give a date and time, such as "starts Thursday June 18th, 4pm BST", with CTAs like "Prep your basket" and "Programa tus recordatorios". - **Slogan as CTA:** "Gymshark. We Do Gym." is used as the button text on many video and image ads, which makes the brand line the closing element. - **Emoji-led short captions:** Captions are one or two lines with emoji, such as "Soft just got softer" or "That first workout in your new gym fit >>>". - **Female-athlete brand series:** Video ads such as "Strength is whatever she wants it to be" share the CTA " We Do Gym. She chooses how.". ## FAQ ### How much does Gymshark spend on Meta ads? Gymshark's estimated ad spend is €23.4M, based on EU reach data from the Meta Ad Library, with a reach of 778.8M. The brand ranks 10 of 1,647 in its category. ### Which ads does Gymshark run? Gymshark has run 13,877 Meta ads since November 2024, 5,482 of them active, and 37 % are videos. The ads focus on sales of up to 50% off, the WELCOME10 first-order code and new collections. ### Where does Gymshark advertise? The largest audience share is in Spain at 47 %, followed by Great Britain, France, Germany and the Netherlands. Ads run mainly in English, German and French. ### Who is the target audience of Gymshark ads? The audience is split 50 % male and 50 % female. The largest age group is 25-34 at 46 %, followed by 18-24 and 35-44. ### Which landing pages does Gymshark use? The ads lead to 548 landing pages, mostly shop and collection pages. The top page is the Spanish store https://eu.gymshark.com/es-es. ### How often does Gymshark launch new ads? Gymshark launched 456 new ads in the last 30 days. Some ads run for months, and the longest-running one has been live for 595 days. ## More brands in the Ad Library - [UNIQLO](https://adspends.com/ad-library/uniqlo): €19.7M - [SKIMS](https://adspends.com/ad-library/skims): €14.5M - [Huel](https://adspends.com/ad-library/huel): €24.6M - [WHOOP](https://adspends.com/ad-library/whoop): €18.9M - [MANSCAPED](https://adspends.com/ad-library/manscaped): €13.5M - [hims](https://adspends.com/ad-library/hims): €8.7M ## Methodology - Ads, reach, countries, age and gender come from the official Meta Ad Library (EU transparency data under the Digital Services Act). - Ad spend is an estimate: EU reach × €30 CPM. Real budgets can be higher or lower. - Landing pages are the destination URLs of the ads, captured and classified by AdSpends. - Numbers are refreshed daily. The written analysis was generated on October 26, 2026.